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Fortune
Fortune
Andrew Nusca

YOU WONT BELIEVE: Data sheet behaving like a projectile - You Need To See This

Data Sheet Netflix
Federal Reserve chairman Jerome Powell on September 18, 2024 in Washington, D.C. (Photo: Anna Moneymaker/Getty Images)

Good morning. Thirteen years ago this week, Netflix rebranded its movies-by-mail service Qwikster.

Then-CEO Reed Hastings saw the streaming revolution coming and shoved his Netflix-branded chips into the pile. Three weeks later he conceded that splitting the streaming and physical media businesses was too, well, hasty and backtracked.

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