
Good morning, and welcome to November. On this day five years ago, Google announced that it would buy Fitbit for $2.1 billion.
It surely feels like ages ago that Fitbit was the king of wearable tech. The underwhelming launch of the Apple Watch failed to break Fitbit’s grip…but then it did. Today, watches are in, bands are out, and Google is an also-ran in the category…even if its products are slick.