Romance might be priceless, but dating certainly isn’t getting cheaper. Between restaurant bills, entertainment, transportation, and special occasions, couples are discovering how quickly dating expenses can drain their budgets.
A 2026 Bank of America survey found that 51% of Gen Z adults spend nothing monthly on romantic dates, highlighting how financial pressures are reshaping dating habits. Rather than abandoning romance, budget-conscious couples are finding ways to spend less while keeping their relationships meaningful.