FARE, or Food Allergy Research & Education, made news as a nonprofit earlier this year when they successfully asked Uber Eats to edit their Superbowl ad over concerns that it minded the seriousness of food allergies. Now, the group is calling for a Mars boycott over the candy-maker's "Hungry Skies" campaign.
FARE has released this video, featuring the audio of someone having an allergic reaction and the visual of a plane window overlaid with the following text:
