Having a custom fitting should be at the forefront of your mind, whether you are completely new to the game searching for new clubs or simply looking to upgrade your existing set. Making sure you are playing the correct equipment will make the game a lot easier and subsequently help lower your scores on the course.
While there is still nothing wrong with purchasing clubs straight off the shelf, you should only do so if you already have a good idea on the club specifications you need. Purchasing golf clubs and going for a fitting is no different to purchasing a pair of golf shoes or some apparel - while you may like the look of them visually, they need to fit and be suitable for you.
