Twitter rebranding to X isn't exactly a surprise. We've known for some time that Elon Musk, who bought the social media platform in October, intended to use it as part of a plan to create an X-branded 'everything app'. The new name and logo also connect the platform to two of Musk's other companies, xAI and Space X.
Nevertheless, the sudden unceremonious dumping of Twitter's iconic bird logo in favour of a crowdsourced Unicode character in the same colours as Instagram's rival Threads app is chaotic even by Musk's standards. Some designers already see it as the worst rebrand of the year (see our guide to how to design a logo to try to avoid such a fate yourself).
