DURHAM, NH—The internet’s takeover of the American TV set is nearly complete as research shows that almost nine out of ten U.S. households now own at least one connected TV set. and nearly half of adults watch video via a connected device daily.
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 88% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 82% with at least one connected TV device in 2021, 74% in 2018, and 44% in 2013.
