
C.P. Land Plc, the 39-year-old property arm owned by the Chearavanont family, is making a big revamp to fight post-pandemic threats, including a rapid change of people's lifestyles and a new generation of consumers.
The idea of refreshing C.P. Land was initiated by Thippaporn Ahriyavraromp, the youngest daughter of Thailand's richest man Dhanin Chearavanont, who is a senior chairman of Charoen Pokphand (CP) Group and C.P. Land's major shareholder.