Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Prarthana Prakash

FORGOTTEN HISTORY: Diageo is capping u k guinness supply because it s too popular - The Untold Story

people drinking guinness beer (Credit: Artur Widak—NurPhoto/Getty Images)

Guinness has won the hearts of many—perhaps a few more than its maker, Diageo, planned for during the peak festive season. 

The widely loved Irish stout has recently seen a surge in sales, helped by its popularity among different demographics for its high quality and deep cultural roots. It’s become a drink of all seasons for more people than ever before. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.