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TV Tech

George Winslow

MYSTERIOUS: Direct digital beeswax to simplify multicultural ctv ad buys - What They Never Told You

Money

NEW YORK—The ad tech company Direct Digital Holdings announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform, to expand access to and to simplify the path for buying multicultural and general market connected TV ad inventory.

Direct Digital Holdings owns Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142") and is the ninth largest Black-owned company on the NASDAQ U.S. stock exchange.

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