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Broadcasting & Cable

Business

Jon Lafayette

FORGOTTEN HISTORY: Directv working with 605 to measure ad performance - Caught on Camera

DIRECTV 605 DirecTV Advertising

A general view as the DirecTV Blimp Makes Its First Trip Out West at San Bernardino Airport on October 3, 2014 in San Bernardino, California.

DirecTV Advertising said it is working with data and analytics company 605 to provide clients with campaign performance metrics.

605 will provide DirecTV ad clients with lower-funnel metrics including sales lift, website activity and geolocation visitation.

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One subscription that gives you access to news from hundreds of sites

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