The Walt Disney Co. hosted its upfront presentation at the Jacob Javits Center in New York, with picketing writers protesting outside. Rita Ferro, president of Disney Advertising Sales, came out first. “Storytelling is what distinguishes us at Disney,” she said, adding that “creativity and innovation continue to be the cornerstone” of Disney programming.
She then introduced her “pick for the athlete of all-time,” Serena Williams. Williams noted how “ESPN has championed my career from the very beginning,” and shared about an In the Arena docuseries focused on her. It will “track my ups and downs both professionally and personally,” she said.
