Avenue Supermarts Ltd. overhauled its e-commerce strategy by shutting operations in several cities that didn’t contribute much to the group’s results, a sign of the growing competition facing India’s rapid delivery platforms.
“During the quarter, we have discontinued our operations in seven cities which were marginal contributors,” Vikram Dasu, chief executive officer for its DMart Ready e-commerce business said in a press release Saturday when it reported underwhelming quarterly earnings. Dasu said DMart is focusing instead on the larger metropolitan areas.
