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Creative Bloq
Creative Bloq
Technology
Joe Foley

UNCOVERED: Do circles really make a logo design better | History Defined

Images of the Twitter and Pepsi logo overlaid with circles.

Circles are beautiful. Their combination of symmetry and round edges recalls the shape of the Earth, the sun, the solar system, and even the cycle of life itself. No wonder they've appealed to artists as diverse as Kandinsky, Bridget Riley and Frank Stella.

But let's talk about circles in logo design. I don't mean circular logos or roundels, of which there are plenty of great designs, but the tendency for graphic designers to place circles over logo designs in presentations to show... something.

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