For years, DocuSign Inc (NASDAQ: DOCU) has been one of the market's favorite disappointments. What was once a pandemic-era darling has spent much of the last few years trapped in a seemingly endless cycle of missed opportunities and fading investor enthusiasm. It’s also found itself on the wrong side of the AI revolution, which sent its stock down by more than 40% earlier this year.
Yet something had started to change in recent weeks. Before Thursday night’s earnings release, shares had rallied roughly 30% since the middle of May as investors grew excited about the potential for DocuSign to pull off a HubSpot Inc (NYSE: HUBS) style pivot.
