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Evening Standard

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City Spy

MYSTERIOUS: Does the pr industry have an ai problem | Mind Blowing Facts

The Standard City Desk scribes have detected a strange phenomenon in recent weeks: a surge in emails from PRs containing the word ‘delve’.

This curious trend doesn’t seem confined to us. The word is popping up everywhere. As one academic observed, for example, the proportion of articles using ‘delve’ on research site PubMed is up 10 to 100 times this year on a couple of years ago.

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