Is luxury an £8m Birkin bag? Logging out of social media? A Japanese toilet with a pre-defecation misting function? A three-figure lipstick? A morning bath? Or even a £9,000 stainless steel coffin that looks a bit like Elon Musk’s “luxury” Cybertruck?
Chipping into the conversation this month is a £1,590 cotton hoodie with a faux fur-trimmed hood by Balenciaga, emblazoned with the word itself with the brand’s name scrawled into the Y’s cursive tail. Worn by Gwyneth Paltrow in the latest issue of British Vogue as she chops a pineapple in the very luxurious marble kitchen of her Hamptons home, the hoodie is the gag in the scene – but is it funny, or just obscene? Are you in on the joke?
