Pop musicians love eras. Every album cycle they put on a new alter ego different from the last like a costume, taking on a whole new personality, aesthetic and sometimes public persona too. Taylor Swift and Beyoncé are literally in the midst of tours that cycle through their decades-long careers, personalities and music. Pop rapper Doja Cat is no different from every other pop star even if she claims she isn't.
For her new album "Scarlet," the pop rapper transforms into her new era: The Scarlet Era. She now dresses in a new demonic, blood-red look all the while fending off her fans in real life and on the internet (See "Attention" music video). The promo for the album mostly consists of images of a bloodied Doja Cat and her dancers. At the VMAs, the artist was accompanied by a legion of bloodied Scarlets, and statues of red Scarlet mannequins have been popping up all over the country.
