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TV Tech

George Winslow

UNCOVERED: Doubleverify expands authentication to youtube shorts - The Untold Story

Shorts YouTube Shorts DoubleVerify dv Google

DoubleVerify logo

NEW YORK—DoubleVerify is expanding its quality solutions with Google’s Ads Data Hub for Measurement Partners. The expansion will enable media measurement and help maximize advertiser performance on YouTube Shorts, Masthead and In-feed Video formats.

The release means that DV’s technology can be used by advertisers on YouTube Shorts to ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”), DV reported.

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