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INSANE: Doubleverify s 2024 predictions ctv ad trends include increased open measurement adoption | Vintage Vibes

CTV DoubleVerify dv

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As part of TV Tech’s series of articles on the upcoming trends for 2024, Dan Slivjanovski, CMO of the media measurement company DoubleVerify made a number of predictions for CTV advertising that include increased open measurement adoption and video level transparency at scale.

Here are his thoughts:

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