Dr. Martens (LON:DOCS) reported higher full-year profit despite slightly lower revenue, as management said the footwear brand prioritized full-price sales, reduced markdown activity and continued to reshape the business around a consumer-led strategy.
Speaking at the company’s FY 2026 results presentation, Chief Executive Officer Ije Nwokorie said the strategy introduced last year was intended to move Dr. Martens “from a channel-first mindset to a consumer-first mindset” and build greater brand desire globally. Chief Financial Officer Giles Wilson said the year involved “significant change, some really tough calls, and a lot of hard work” as the company sought to improve revenue quality while maintaining cost discipline.
