A Dublin bike-sharing operator has been forced to rename bikes after backlash for using the term “ride” in addition to Irish female names.
The issue came to light when Dr Eemer Eivers tweeted about the Moby's use of female names for the bikes. People using the bikes received a prompt to say 'you are riding' the female name of the bike, causing Dr Eivers' reaction.
Speaking to Dublin Live, Eivers said: “I emailed them to ask if they would reconsider reverting back to numbering the bikes which they previously had done, which I thought was a fairly basic request.”