Italian exotic automotive manufacturers are famous for denying the customization of their cars if the design is, well, crap. So, how wonderfully refreshing it is to see that Ducati is opening a new channel of near-endless customization for its motorcycles straight from the factory, via the Ducati Factory Made (DFM) program.
The first and only bike so far to be a part of the DFM program is the Multistrada V4. And if you're thinking of picking up a new Multistrada and want to put your personal touch on it, you can spec certain colors, options, and accessories at the point of order, and Ducati's workers will make it as you wish on the production line at the brand's facility in Borgo Panigale, Italy. So when it arrives, the bike will be customized straight out of the crate. Well, when I say "you", I'm referring to readers in Europe.
The program is currently focusing on European customers and isn't available in the US, yet. But, hopefully, it will roll around to the US because there's undoubtedly a sizable market for this right now. The idea just makes sense; Once the bike arrives, there's no messing around with panels, pulling them off, and opening up the possibility of ruining your paint scheme or damaging the parts themselves. The bike will have already passed Ducati's factory standards, with your custom touches, before you get the keys.
