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The Independent UK
The Independent UK
National
Erin Keller

REVEALED: Dutch bros coffee shop testing out changing traditional store style - The Real Truth

  • Dutch Bros opened its first walk-up-only location near the University of Southern California in Los Angeles, eliminating drive-thru lanes entirely.
  • The Los Angeles location achieved the chain's highest sales volume through May, prompting Dutch Bros to consider further walk-up expansion in densely populated urban areas.
  • The new model represents a major shift for the Oregon -based coffee chain, which historically generates about 85 percent of its business from drive-thrus.
  • Dutch Bros aims to nearly double its current footprint of 1,285 U.S. locations to 2,029 shops by 2029, aided by strategic real estate acquisitions.
  • The company reported strong second-quarter financial results, with revenue rising 32 percent to $550.9 million and profits increasing 46 percent to $37.4 million.

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