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The Independent UK
The Independent UK
National

DARK SECRETS: E2e 100 it s time we start shouting about brand britain | Vintage Vibes

Lioncroft/The Times

It seems that whenever we talk about international trade in the UK our entire outlook hinges, like a stuck record, on Brexit. But let’s remember that there is a whole world of potential trade partners out there, and it’s time we business owners embraced the opportunities.

As a business owner and Chair of the West Midlands India Partnership, I’ve spent plenty of time as part of international delegations. My company, Lioncroft Wholesale and my previous family business East End Foods, is well versed in the process of importing and exporting goods. It is, after all, the foundation of our business. We began introducing foods from India to the UK over 50 years ago. Now, exporting to Europe, the Middle East and beyond is a vital and pivotal part of our success.

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