Earfun hit upon a very effective formula a few years ago now, and it’s not about to change its tactics for the Air Pro 3 true wireless earbuds. At its most fundamental level, the Earfun strategy is to load its earbuds with an eye-catching number of features and extended functionality, and then price them way below what a) you might reasonably expect, and b) your more high-profile and credible rivals can manage. It’s hardly rocket-science, but then again it’s worked a treat until now – just look at the 2020 Award-winning Earfun Air. Can lightning strike a third time?
