U.S. retailers' strategy of offering early and aggressive discounts appears to be paying off, with online sales during the first half of the Thanksgiving holiday rising by 4%, up from a 2% increase during the same period last year, according to Salesforce data released Thursday.
Salesforce projected that Cyber Week—running from the Tuesday before Thanksgiving through to the Monday after—would generate a staggering $311 billion in global sales, reported Reuters.
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