The ECB has launched discussions with representatives of Brendon McCullum about his involvement with the bookmaker 22Bet after the England head coach appeared in a string of adverts that have caused controversy in his native New Zealand.
Many YouTube users in the country had complained about being bombarded with McCullum’s adverts for the company, until Google pulled them on Tuesday for violating its policies. A spokesperson for New Zealand’s Problem Gambling Foundation called the campaign “the most aggressive marketing I’ve ever seen” while Barbara Edmonds, the minister of internal affairs, promised to “contact 22Bet to communicate our concerns about the misleading nature of their advertising”.
