With all eyes on Apple as it makes its foray into the world of streaming, and an exclusive revenue sharing deal locked in with the world's greatest player, veteran executive and SVP of Services at Apple Eddy Cue believes the company has a "huge" opportunity it must execute on.
Speaking exclusively to our friends at ShortList, Eddy Cue described sports as "the most awesome unscripted drama." "You just don't know what's going to happen," Cue told Marc Chacksfield at Audi Field in DC last week, "and so I think it has tremendous value as we go forward."
