Throughout 2022, new-car shoppers have been paying an average of about $700 over the manufacturer’s suggested retail price, according to Edmunds data. Those in the market for a new vehicle today may experience sticker shock after seeing a dealership has priced the vehicle they want well over MSRP.
Dealerships have leverage to set prices by way of added accessories and price increases. These so-called market adjustments and, by extension, dealer-added accessories on new cars were once reserved for highly anticipated vehicles or limited-edition models. But now they are commonplace and part of the cost of doing business in today’s market of low inventory and inflated prices.
