Ek-Chai Distribution System Co, the operator of Lotus's retail stores, looks set to allocate 3 billion baht to open its next-generation stores over the next three years.
Sompong Rungnirattisai, the company's chief executive, said the budget will be used to transform 146 shopping malls and stores into next-generation stores under the New SMART Retail concept, with the aim to propel e-commerce to contribute 20% of the company's total sales in three years, up from 5%.
