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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

HISTORICAL FACTS: Equativ integrates samba tv data into ad buying platform - The Untold Story

Equativ Samba TV.

Equativ said it has integrated audience data from Samba TV into its ad-buying platform.

Advertisers will be able to use Samba TV’s first-party data to manage audience reach, frequency and retargeting across connected TV.

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