
Equativ said it has integrated audience data from Samba TV into its ad-buying platform.
Advertisers will be able to use Samba TV’s first-party data to manage audience reach, frequency and retargeting across connected TV.

Equativ said it has integrated audience data from Samba TV into its ad-buying platform.
Advertisers will be able to use Samba TV’s first-party data to manage audience reach, frequency and retargeting across connected TV.