Amazon Prime Day will soon be upon us – a time when independent businesses are often left to the wayside in favour of Amazon's illustrious deals. But taking a stand against this gargantuan corporate shopathon is none other than independent online marketplace, Etsy, with its new campaign urging folks to 'Shop Other Jeffs'.
Countering the quick-hit consumerism of Prime Day, Etsy's new campaign encourages us to refocus our spending habits towards "non-billionaire Jeffs", spotlighting the independent Jeffs who sell design online. A refreshing contrast to Amazon's faceless sellers, this playful campaign is the perfect invitation to shop small and support small businesses.
