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The Guardian - UK
The Guardian - UK
Environment
Arthur Neslen in Brussels

THE TRUTH ABOUT: Eu to crack down on greenwashing with proportionate penalties - The Untold Story

Climate activists march in Glasgow in October.
Climate activists march in Glasgow in October. Photograph: Murdo MacLeod/The Guardian

Companies will have 10 days to justify green claims about their products or face “effective, proportionate and dissuasive” penalties, under a draft EU crackdown on greenwashing seen by the Guardian.

Inflated claims by firms about their products’ environmental bona fides have grown along with public awareness of global heating in recent years.

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