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Bangkok Post
Bangkok Post
Business

HISTORICAL FACTS: Ev startup vinfast hits u s with novel pricing strategy - Caught on Camera

A VinFast model on display at the company's Santa Monica, California showroom. aFP

Vietnam's Vingroup JSC became a corporate juggernaut in its home country, operating everything from luxury resorts to hospitals, shopping malls and supermarkets.

Now, it wants to break into the U.S. car market with a little-known electric-vehicle startup, called VinFast, that has a novel way of pricing its models.

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