Beverage industry powerhouse The Coca-Cola Company (KO) recently launched a limited-edition beverage, Coca-Cola Y3000, which was created using the help of Artificial Intelligence (AI). KO’s consistent efforts to retain health-conscious young consumers could benefit the company in the long run.
The company also announced its decision to stop raising drink prices this year in U.S. and European markets. KO had been raising prices to combat higher costs, which has led customers to switch to private-labeled bottled water and juices.
