For Everton, the present is about addressing issues of the past in order to aid a brighter future.
Last season proved to be the nadir of Farhad Moshiri's reign as Everton owner thus far as the club were involved in a relegation dogfight, saw the unpopular choice of manager Rafa Benitez sacked, where the club's financial issues caught up with them and where their most high profile club sponsorship was ended due to the ties between Moshiri's long-time business associate Alisher Usmanov and Russian president Vladimir Putin resulting in sanctions following Russia's military invasion of Ukraine.
When Moshiri arrived at Everton in 2016 he delivered fresh optimism around the club, with fresh investment into the product on the field, the vision of a new stadium and the goal of bridging the gap with the 'big six' all part of the manifesto.
