You know Christmas is around the corner when John Lewis drops its festive ad, complete with a pop star’s melancholy cover of a classic song and tear-jerking storyline.
The department store has developed a reputation for producing cinematic Christmas ads, starting with its first campaign in 2007. Since then, they’ve become a staple in the British calendar, topping the charts with their bespoke covers and starting national debates (last year’s Adolescence-esque ad became a big talking point).
