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Creative Bloq
Creative Bloq
Technology
Daniel Piper

EXPLAINED: Everyone s still loving pepsi s awesome optical illusion logo ad | Rare Historical Photos

Pepsi ad featuring Pepsi logo hidden in packaging

Pepsi might have unveiled a dramatic rebrand back in March, but the internet is still going wild for an ingenious print campaign based on its previous logo. Back in 2021, the soda brand launched a campaign showing its logo hiding in fast food restaurants – places where Coca-Cola is normally offered.

The ad has again (seriously, it's every other month) resurfaced on social media, and once again users are going wild for this fun, clever campaign. Across Twitter and Reddit, the ads are constantly doing the rounds – a clear sign that we might be looking at one of the the best print ads of all time.

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