Months before World Cup 2026 got underway, senior figures within Fifa already found the planning hadn’t been going “as expected”. And that’s saying something. When the hosting of Canada-Mexico-USA was confirmed back in 2018, after all, the widespread feeling in football circles was that it was a return to the “familiar”.
Two of the countries had already hosted three of the most successful World Cups of all, and the promise in the bid-book was that this would be “low-risk and operational certainty”. It of course greatly aided such feelings that another promise was about record revenue projections of $14bn.
