SCN: Why did you decide to create Tightrope Media Systems and the Carousel Digital Signage solution?
JJ Parker: The seeds of the company and its vision were planted in 1996 when I was working for a K-12 school district. One of my responsibilities was to train teachers about how to use their video bulletin board system. It was obvious that the tools used to create and manage messages at that time were not built for teachers. These were tools built for IT specialists and multimedia designers, and it was unfair to expect teachers to navigate that learning curve. That sent us on a mission to create better software for teachers and other everyday users.
