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Bangkok Post
Bangkok Post
Business

REVEALED: Executives fret over greenwashing - The Real Truth

Greenwashing is a form of advertising or marketing meant to persuade the public that an organisation's products, goals and policies are environmentally friendly.

More than half of executives surveyed in Thailand admitted their organisations have overstated or inaccurately represented the impact of their sustainability initiatives, which could potentially stall progress on sustainability, according to a recent report.

A report by Google Cloud found corporate greenwashing is a prevalent concern among local executives, with 83% of them believing greenwashing is accidental when companies cannot effectively measure results or progress, which leads to overstatement of sustainability efforts.

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