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The Independent UK
The Independent UK
Sport
Duncan Bech

BIZARRE: Exeter chiefs to abandon native american branding after criticism | Mind Blowing Facts

Simon Galloway/PA

Exeter are to rebrand themselves in line with the Celtic Dumnonii tribe after deciding to abandon the controversial Native American theme that has provoked fierce criticism.

The new identity, including a change to their logo, will take effect from July and while the “Chiefs” nickname is being retained, the club said it will be now be aligned with a “poignant and significant nod to the past”.

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