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International Business Times
International Business Times
Sport
Adam PLOWRIGHT

YOU WONT BELIEVE: Expect more product placement at olympics says ioc - You Need To See This

IOC Olympics Samsung LVMH CocaCola
Winners of the women's hammer throw take a selfie with a Samsung flip phone (Credit: AFP)

The Olympics is set to feature more and more high-profile product placement in a major departure from the past when brands were kept away from the sport, the International Olympic Committee (IOC) said Wednesday.

The Paris Olympics, which wrap up on Sunday, have been notable for the prominent branding opportunities given to French luxury giant LVMH and phone maker Samsung.

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