I remember when I headed to Zwift headquarters last year to learn about a new project the brand was talking about. There'd been rumors for a while about an outrageous design themed around the in-game Tron bike. That day though, there was no Tron bike. Instead, Zwift announced the Zwift Hub; a smart trainer that I knew would absolutely transform the market. Turns out I was right on the money this time and our list of the best smart trainers for indoor cycling has never been the same.
I wasn't entirely right though. I figured by now we'd all have a clear sense of the picture and it would be back to business as normal just with a new normal. As we head into the holidays, that is not the situation at all. The Black Friday and Cyber Monday deals have only made the situation more confusing.
