Some of the biggest and most popular prayer apps routinely sell users’ data to third-party attribution vendors in order to hone religious consumer profiles and thus boost advertising efficacy, according to a new deep-dive courtesy of BuzzFeed News. Companies like Pray.com, Hallow, Bible Gateway, and Glorify all bury the disconcerting caveats within their tortuous Terms & Conditions fine print, which often goes ignored or overlooked by users who seek out these apps for incredibly personal reasons.
Can you guess which company continually resurfaces throughout the BuzzFeed News investigation as one of the corporations most interested in purchasing and utilizing that data? Yep, those sneaky devils over at Facebook probably have their tenterhooks latched onto your grandma’s prayer journal as we speak. That’s right, their tenterhooks!
