Fake review groups are operating on Facebook, according to consumer group Which? It said a snapshot investigation found more than a dozen groups trading glowing reviews in exchange for free products or payment.
Groups had been trading in reviews for Amazon, Google and Trustpilot, Which? said. It investigated in March and April 2023, to find out if fake review trading groups still exist on Facebook, and which platforms they are targeting.
The consumer group said it first uncovered groups on Facebook trading free products for positive Amazon reviews in 2018. It estimates that the groups it has reported to Facebook have had at least 1.16 million members in total.
