Did you know that until now Fanta's visual identity has differed in different parts of the world? We can't say that we'd noticed, although we have noted it tastes different in different places. But starting from today, Fanta has launched a new global visual identity, created by Jones Knowles Ritchie (aka jkr).
The new identity aims to "inspire people to find the fun in life and make the plain playful, with a look that remains unmistakably Fanta", says a press release. It's true that the look feels very much in line with previous iterations of the brand. See below for a before and after on the logo.
