While some people doom scroll on social media, I do so on shopping websites, finding a way to reward my dopamine sensors by ordering by ‘new in’ and swiping away until I’m just about as familiar with the entirety of said websites’ merchandise as their own employees (followed by a leisurely scroll back to the top just in case). And, while I hope to leave this habit in 2024, my near-encyclopedic knowledge of the merchandise of just about every fashion e-retailer does come in handy while curating this yearly gift guide, as all it really takes is a quick (long and laboured) flick through my (several hundred) open tabs.
