For most of us, Samsung is probably best known for its smart gadgets, including LCD and LED panels, mobile phones and tablets, TVs, digital cinema screens, laptops, and many more. Outside the consumer tech scene, however, Samsung works on many other projects and is in fact one of the automotive industry’s biggest components suppliers, delivering infotainment systems, telematics, and advanced driver-assistance system parts. For its new cooperation, the South Korean company has teamed up with one of the most iconic automakers.
Samsung signed a Memorandum of Understanding with Ferrari to deliver OLED technology for new display solutions that will be found in upcoming production models from the Maranello-based brand. The contract was signed by Benedetto Vigna, Ferrari’s CEO, and JS Choi, President and CEO of Samsung Display, during a special ceremony at Samsung Display’s Asan campus in Korea.
